Julie Rowland
2750 NE 45th St
Lighthouse Point, FL 33064
954-296-6003
www.DBJules.com
DBJules@aol.com Email
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Q U A L I F I C A T I O N S
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· Proficient web-based design with a total comprehension of HTML.
· Proficient at CSS.
· Extensive training in UI design and interface.
· Vast knowledge of information architecture for web site design.
· Print experience in all mediums, 4-color, newspaper, label design.
· Strong leadership abilities including communication and delegation skills.
· Possess execution skills and pay close attention to detail.
· Ability to multi-task and work in a fast-paced environment.
· Excellent organizational and time management skills.
· Self directed, motivated, and a team player.
· Expert with: Photoshop, Flash, Fireworks, HTML, Illustrator, InDesign, Dreamweaver.
· Comfortable with: Microsoft office suite, CSS.
· Experience with: Java script, Flash.
· Mostly PC interface, but can work adapt to a MAC platform.
P R O F E S S I O N A L E X P E R I E N C E
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1-800-PetMeds.com, Pompano Beach, FL
Art Director
· Primary role WEB: to design and develop the 1800PetMeds.com site, and its affiliate sites and promotions; peteducation.com, pethealth101.com, news.petmeds.com, nationalpetmeds.com, the 1-800-PetMeds World Games Contest, the PetMeds Partner Program and creating bi-monthly emails.
· Primary role PRINT: Print ads, postcards, newspaper ads, brochures, catalogues, flyers, event signage, and designing labels for our products.
March to July 2005
Fanball.com, Sunrise, FL
Lead designer
· Primary role: to conceptualize, design and create a brand new section of Fanball.com to incorporate a NFL Score Center. This area is to include the main scoring center, which consists of a scoreboard, drive charts, depth charts, stats, etc. Once complete, the look and feel will be expanded to the other major sports.
· Work closely with Development team and Programmer team to assure a fantastic user experience while keeping a production timeline.
January 2000 to March 2005
CBS SportsLine.com,
Fort Lauderdale, FL
Assistant Manager of Creative Services
· Corporate and partner site design included: CBSSportsLine.com,
PGATOUR.com,
NFL.com, SuperBowl.com,
and NCAASports.com.
· Supervise creation of Graphic User Interfaces.
· Strategize with the marketing department to create effective
campaigns that promote our business.
· Serve as liaison to the sales department to ensure that we are
on base to reach our sales goals, and we are technically able
to handle the ideas that are contemplated by the sales force.
· Deal with outside vendors, partners, and clients on a daily basis
to ensure success of a project.
· Personally designed latest sites such as the PGA TOUR, NCAA Sports,
and the Super Bowl 2004 site.
· Maintain consistency across this platform of sites. Earlier sites include the San Francisco 49ers and the original Michael Jordan site.
· Oversee in-house focus groups, usability groups, and testing.
· Serve as coach, mentor and supervisor to the Creative Department
members, including handling their yearly reviews/evaluations.
· Created and maintain a specs information site to house all of
these UI design specs and advertising specs for easy reference
and accessibility.
CBS SportsLine.com, Fort Lauderdale, FL
Graphic Designer
· Primarily supported our marketing and sales departments by creating online advertising concepts, individual art, some color print pieces and a few newspaper ads.
· Became the point person for the creative job requests.
· This additional responsibility enabled me to show my managerial abilities, and within a short time, I was promoted up 2 positions from designer to Assistant Manager.
Laurence, Charles, Free and Lawson, New York City, NY
Art Director
· Worked primarily on the Tri-State McDonald's account where I created :10 - :15 second TV spots to the Leo Burnett global campaigns and all POP materials, including in-store translites, Happy Meal Bags, Posters, Mobiles, Newspaper Ads, Magazine Ads, etc.
· Worked on Econo Lodge, Keri Lotion and Anacin accounts where I created print ads, storyboards for commercials, and the shareholder's annual/earnings reports.
· Other responsibilities included being part of a think tank team, an idea-generating group within the company to support new client pitches.
McCaffery and McCall, New York City, NY
Bull pen mockup artist
· Created camera-ready art and paste up mechanicals pre-computer era in advertising graphics.
· Hand set type using a typesetting machine and spliced each individual letter together for proper spacing.
· Used a stat machine to create in-house mockups for position only.
E D U C A T I O N
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The Rich Web Experience/Continuous Delivery Experience 2012, front end tools, frameworks, usability, and development practices, Fort Lauderdale, FL.
The InDesign conference 2008, Pixel Conference (Photoshop Conference) and the Vector Conference (Illustrator and Flash Conference), Miami Beach, FL.
Search Engine Stratagies 2007, The Premier Event for Search Engine Marketing & Optimization, San Jose, CA.
eTail 2007, A multi-Channel Integration, Brand Management & The Customer Experience seminar, Palm Springs, CA.
The Adobe InDesign conference, an event designed for professionals to learn and talk to the largest group of Adobe InDesign experts in the world, May, 2006.
eTail 2006, A multi-Channel Integration, Brand Management & The Customer Experience seminar, Palm Springs, CA.
Broward Community College, Introduction to Programming, North
Lauderdale, FL, 2003.
Sheridan Technical, JavaScript, Tamarac, FL, 2002.
Piper Community College, HTML, Tamarac, FL, 2000.
User Interface 2000, The Essentials of Screen Design and Layout
with Sarah Bloomer, The Hiser Group and Information Architecture Design
with Peter Morville and Samantha Baily of Argus Associates, Boston, MA,
2000.
Influent Technology Seminar, The Art of Online Visual Interface
Design seminar and The One Stop Documentation seminar with Suzanne Watzman,
Orlando, FL, 1999.
McFatter Technical, Designing Web Pages with HTML, Davie, FL, 1999.
The Art Institute of Ft. Lauderdale, Graphic & Desktop Design Ft. Lauderdale, FL, 1998.
St.Lawrence University, Bachelor of Arts in English Literature and Fine Arts, Canton, NY, 1983-1987.
A W A R D S
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The 2012 Private Label Manufacturers Association. Each year, PLMA gives recognition to retailers and wholesalers for their achievements in store brand marketing and product development. The awards are presented at PLMA’s annual trade show and represent not only the industry’s appreciation but also a benchmark of how far store brands have come...the 2012 Home & Health award winner for Pet Products was designed by me.